The Dubai Entertainment Amusement& Leisure (DEAL) Exhibition returns in 2026 as the definitive B2B event for the global leisure and attractions industry. With a 32 year legacy, DEAL is the largest and longest-running industry showcase in the Middle East and Africa, attracting thousands of trade visitors, investors, and decision-makers from over 100 countries.

DEAL has evolved into much more than just a trade show-it's the region's commercial engine for entertainment innovation and development. As governments across the Middle East and Africa diversify their economies and invest heavily in tourism, lifestyle infrastructure, and smart cities, the demand for immersive and interactive leisure experiences is at an all-time high.

DEAL 2026 is where the industry converges to meet this demand head-on.