Barco, a technology company specialising in innovative visualisation solutions, is helping visitors engage with complex topics at the ALEM AI International Center for Artificial Intelligence in Astana, Kazakhstan.
Envisaged as a fully interactive environment, ALEM AI includes art installations, an immersive cinema, an interactive exhibition on the history of AI, and robotics zones within its multifunctional exhibition and demonstration space.
Across the centre, a Barco-driven visual layer helps deliver captivating, projection-driven environments that transport visitors to a world where technology, creativity, and education converge.
Integrated, versatile solution
The museum features more than 4,500 square meters of exhibition space, designed by museum bureau Pitch and its partner SILA SVETA. These spaces include the Museum of Singularity, immersive tunnels, AI Cinema, children’s zones, and startup areas, which are all part of a unified visitor journey.
Projection, interactive mechanics, and AI-driven elements for these spaces were integrated directly into the museum's architecture, which consists of a radial design with constant natural light and complex projection surfaces.
To address this challenging space, system integrator Asimetrik KZ worked in close collaboration with projection equipment supplier Sound Creations.
They were tasked with providing a projection system that could deliver bright, detailed 4K visuals across numerous zones, with consistent day-to-day performance.
The ALEM AI experience features fully embedded projection that shapes how visitors explore and understand AI across all of its zones, from immersive tunnels to interactive children’s spaces.
Clear, high-resolution visuals and responsive, interactive storytelling make AI concepts easier to understand, while consistent image quality ensures that each experience, whether cinematic, educational, or playful, feels connected and intuitive.
Looking forward, the versatile projection setup allows the ongoing evolution of ALEM AI's content. As AI advances, the centre can adapt its storytelling to remain relevant, giving guests new reasons to return and explore.
