Entertainment, Attractions & Gaming Expo Europe (EAG), the premier event for the international entertainment, attractions & gaming industries, has announced that MH Leisure will debut a new children’s ride themed around hit pre-school animation Bluey during EAG Expo 2025. Bluey, a series that has won three Logie Awards for Most Outstanding Children’s Program and an International Emmy Kids Award, has been named the top most-watched show on streaming platforms by Nielsen Media Research.

General manager Gareth Jones says about MH Leisure’s appearance at the expo: “Bluey, our first licensed children’s ride, will be making its world debut from our stand at EAG Expo. The Bluey brand has instant recognition and the ride carries massive appeal. The family 4×4 ride features characters, music, and voices children know and love. The ride is shaped like the car from the famous TV show, with the Bluey character sat in the back for children to ride alongside.

“All of our rides are produced in the UK and hand-built in-house, using only the highest quality gel coats, control systems and British engineering. We will also be offering our services for refurbishments, repairs and restoration work, but ultimately EAG is about launching our new rides. We will be using EAG as a platform to get our name out there and be recognised as a quality manufacturer and operator of children’s entertainment products. I believe that the Bluey license will give us that opportunity and the exposure needed to reach people that may not yet be familiar with the MH Leisure brand.”

Visitors to EAG can explore the newest product launches and innovations in out-of-home entertainment, exchange insights and experiences with industry peers, keep up with the latest industry trends through the Bacta Seminar program, and discover more about recent advancements in social responsibility via the Bacta Safer Gambling Hub.

EAG Expo 2025 takes place from 14 – 16 January at ExCeL London. For more information and to register, please click here. Lately, organisers revealed more details about the co-located Social Immersive Entertainment Expo (SIEX). This new event was established to modernise and future proof the perspective of EAG and offer new trends and technology/services to its international attendees.