With IAAPA Europe 2025 just a couple of weeks away, make sure SEGA Amusements is on your must-visit list! From 23rd–25th September at the Fira Gran Via Exhibition Center, we’ll be unveiling an exciting line-up of never-before-seen and top-performing titles on our largest booth to date. Visit us at stands 2-1260 & 2-1555 and explore innovative experiences designed to captivate players and drive venue success.
As global leaders in redemption arcade games, we’re debuting a host of new titles at this year’s show, starting with Cyberpunk 2077: Turf Wars! Developed by LAI Games in collaboration with CD PROJEKT RED, this game throws players into a neon-lit turf war where sharpshooting skills are put to the test across multiple modes. Housed in a hyper-stylised cabinet with a striking frameless design, it’s a true centrepiece attraction.
We’re also thrilled to introduce High Five Tickets! With its unique five-claw mechanism controlled by a single joystick, this game redefines the ticket crane experience. Players grab as many balls as possible, with RFID instantly calculating ticket values. Making its European debut is Ferris Fantasy, bringing carnival charm as players roll the ball at just the right time to score on a rotating wheel. Alongside these launches, we’ll showcase On Target 2 Player in a smaller cabinet, derby-style fun with Zombie’s Ready Deady Go, and fishing excitement with Big Sea Fishing.
From leading redemption manufacturer ICE, visitors can look forward to a host of innovations. Neon Bowling offers both Classic and Neon modes, giving a fresh spin to a timeless game. Stop the Drop challenges precise timing to score the big-ticket bonus. In Yeti Go!, players feed Larry through one of three LED-lit slots, each with different values. Smash N Win, available in Monster or NBA cabinets, brings mallet-and-ball gameplay with a timing twist. ICE favourites such as Double Dribble, NBA Gametime, World Football Pro and Monopoly Roll-N-Go will also be on display.
Prize games take centre stage with exciting launches. Mini Cube Prize World makes its highly anticipated debut, offering maximum flexibility and global appeal. Based on a modular cube system, operators can combine game formats including Crane, Capsule, Peg, Rotary, and Display Cube into one seamless platform—a true game-changer for the prize category. Also debuting is Capto Crane Bonus Wheel, now enhanced with an interactive bonus feature. Players spin the wheel to determine how many attempts they get to win a prize. And, of course, don’t miss the iconic Win Fall Revolution series, all featured on this year’s stand.
No prize game is complete without sensational prizes, and SEGA Prize International delivers in abundance! Their stand will showcase adorable new plush ranges, high-quality lifestyle tech products, and for the first time ever, essential redemption lines. From bouncy balls and capsules to squishes and mesh balls, they’ve got something for every operator.
Don’t miss SEGA Amusements at IAAPA Expo Europe, 23–25 September 2025, stands 2-1260 & 2-1555. Explore our newest games and innovations set to elevate your venue and thrill your guests!
For more information or to order contact SEGA Amusements International at +44 (0)208 391 8090; sales@segaarcade.com.
