Paving the Way for High-Quality Global Expansion of China's Amusement and Entertainment Industry
January 15, 2026
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On January 7, the 2026 GTI Southeast Asia Expo Sharing Session, themed “Focusing on Southeast Asia, Creating New Growth Opportunities Together,” was held at Panyu Hotel (No. 130, Dabei Road, Shiqiao Town, Panyu District, Guangzhou). The event attracted participation from leading companies including Playmore, Baohui, Aiyihang, SEA, Huatong, Neofuns, Bodiluo, BeiLeXiong, Yuanyi Digital, HumHaw Electronics, Jiechang Animation, Qixun, Wantga, Juyou Animation, Duomi Amusement, Suguang Information, Xingmanle, Galastar, Jiaxin, Honghui Animation, Xinlejie, Yuedong, Chuangying Weilai, Yue dragon Unita, E-STAR, Guangzhiming, Liwu Culture, Youmanqi, Nature Source, Haixing, Guangdong Nanhu Tourism Center, AMCE Lighting, and other enterprises from the entertainment sector—including game and amusement, scenic attractions, stage lighting, water parks, cultural tourism, digital displays, IP creative industries, and smart management—participated to jointly explore pathways for the high-quality global expansion of China's amusement and game industry.

 

Southeast Asia has emerged as one of the fastest-growing markets for the global entertainment industry. The demographic dividend of its young population, accelerated digital transformation, and upgrading of cultural and tourism consumption have created unprecedented development opportunities for sectors including game and amusement, theme parks, indoor entertainment, and scenic area equipment. Taking Guangdong Province's amusement equipment revenue in 2025 as an example, it grew by a mere 0.1% compared to 2024. China’s domestic revenue even entered a negative growth phase (RMB 13.76 billion, -5.20%). In contrast, export revenue surged by a robust 9.8%, climbing to RMB 9.48 billion. This clearly demonstrates that exports have become the core driver propelling the industry's sustained growth.

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Ma Rui, General Manager of Guangdong Nanhu Tourism Center Co., Ltd., shared insights on shifts in Malaysia's cultural tourism market and confirmed attendance at the Asia Pacific Amusement & Attractions Industry (APAAI) Forum - a concurrent event during GTI Southeast Asia Expo 2026.