The self-service attraction will be available for visitors to view at Amusement Expo International, where they will be able to experience the scalable, high-ROI immersive experience for the first time.

The attraction covers just 323sq.ft and can accommodate 24 player per hour. It utilises Pico 4 Ultra headsets and has six games, with three more launching over the next 12 months.

As part of its US expansion efforts, the company has enlisted US-based VR sales veteran, David Torres, to help bring the product to market. Torres has a long history in the location-based VR market with companies including Hologate and Zero Latency.

Self-service VR

Tomas Neubauer, head of business growth at DIVR Labs, said: “VR in amusement locations has had so much promise - and we are long-time true believers - but for too many operators it presents so many operational problems. We are excited to present InstaVR to address some of the operators’ most frequent concerns and pain points.”

InstaVR can be self-installed, but the company has also teamed up with Nashville, Tennessee-based Rabbit Hole VR to provide installation and support services. Parts support will come from VR Expert.

InstaVR is now operating in ten locations globally, with the first opening in an indoor amusement park in the Czech Republic in July 2025. The company now has installations in France, Belgium, the UK, the Netherlands and Switzerland. A further six InstaVR Arenas have also been sold to Kuwait, Scotland and Moldova.