The 2025 TEA Global Experience Index™ documents a global attractions landscape that features mixed results, with attendance at the world’s leading theme parks remaining essentially flat while water parks and museums recorded stronger growth. The top 25 theme parks welcomed a combined 245.4 million visits, compared with 245.9 million for the same parks in 2024, a decrease of 0.2%. Beneath that overall stability, regional results varied: Europe’s four parks in the top 25 added more than 1.1 million visits, while extreme summer weather contributed to declines at leading parks in South Korea. The opening of Universal Epic Universe boosted overall attendance for Universal Orlando Resort and helped generate an overall 4.3% increase in combined attendance for Central Florida’s leading theme parks.

Water parks recorded stronger results. The global top 20 welcomed 36.3 million visits in 2025, up 3.0% from 35.2 million for the same parks in 2024. Siam Park in Spain grew 26.0% to 1.6 million visits, while two Brazilian parks, Hot Beach and Beach Park, also posted double-digit gains, extending Latin America’s strong showing in the rankings. “Now in its 20th annual edition, the Index is a leading resource for attendance information on the world’s most-visited theme parks, water parks and museums,” said Matt Barton, CEO, CurtainUp Ltd. and International Board President, TEA. “This year’s analysis points to an experience economy that increasingly connects anchor attractions with hotels, dining, retail, special events, immersive entertainment and cruise experiences. These broader destination strategies are creating new opportunities in emerging markets while helping established operators refresh mature destinations.”