The 34th edition of SAGSE South America will take place on March 18 & 19, 2026, at the Hilton Buenos Aires in Puerto Madero. In the lead-up to the event, Alan Burak, Vice President of SAGSE Latam, anticipates an edition with stronger international traction, increased Brazilian presence, and a strategic focus on compliance, trust, and commercial conversion. With more than 60% international visitors and 67% C-Level executives and decision-makers attending its most recent edition, SAGSE South America arrives at its 34th edition firmly established as Latin America’s leading gaming industry exhibition.

For Alan Burak, Vice President of SAGSE Latam, the 2026 objective is clear: to further elevate the quality of meetings and business conversion. “SAGSE South America 2026, March 18 & 19 at the Hilton Buenos Aires, arrives with a clear objective: maximize the quality of meetings and commercial conversion. SAGSE is international, regional, and built on a format where relationships and high-quality encounters prevail,” he states.

The executive emphasizes that the strategy is centered on deepening understanding of the Latin American market and its specific needs: “Our strategy is to provide a space to truly understand Latin American stakeholders. To understand the needs of the Latin market.”