For 29 years, the show has played a key role in establishing a win-win scenario for both the exhibitors and the trade visitors.

Each year, exhibitors from around the world launch their cutting-edge ideas at the Dubai Entertainment Amusement & Leisure Exhibition (DEAL) show. Trade visitors gain from these innovative concepts because they have the chance to implement them in their own markets and profit from these eminently marketable amusement ideas.  

The 360- degree approach of the program DEAL allows it to cover all areas of leisure and amusement, including arcades, redemption games, water parks, theme parks, and cutting- degree VR concepts. The industry benefits from the conferences and seminars held in conjunction with the show because they receive the most recent industry views and the tools, they need to make prudent business decisions.